mag prototypes       OP   OP                    

 

These magazines were created as pitches during the final quarters of Northwestern University's 2007 graduate magazine publishing project.

 

Midwest Wanderlust was to be a different kind of magazine, aimed at the young-ish midwesterner who thinks different. Unfortunately, the shorthand term that got attached to it was "hipster". Aiming at hipsters is ultimately what killed the idea.

But these faux covers are lovely.

 

Kid Around was Ready Made for kids 5-12. These two sample covers represent different tweaks in the ideation process.