midwest current                                                            

 

Midwest Current is a prototype midwest travel/culture magazine and Web site. Published by Northwestern University's fall 2007 graduate magazine publishing class, creation included a full color, 56-page magazine, Web site and media kit; accompanied with audience research, advertising, marketing, and business planning. The project culminated with a full presentation to Meredith Corporation.

As a graphic designer for MWC, and illustrator, I was inolved with every page of the magazine.

see also: photography : illustration

 

The original illustrations and crude paper accent a feature story (which I titled) that was told as if it were an explorer's tattered journal, found lost, full with her notes and sketches of a strange land and it's odd creatures. Only it's the American Girl store in Chicago, and dolls.

MWC American Girl spread

This was a sample cover used for the Midwest Current media kit. It had a different logo.

 

Here's the true logo version, with alternate coverlines.

 

A sample feature spread designed for Midwest Current's media kit.

 

MWC media kit spread

Layout designed for "outdoors" section.

When you look at from far off, I swear the windmill moves.

 

We used this photo to introduce the prototype's cover story. I did the manipulation.